A key barrier to lighting manufacturers, assemblers, and distributors in reaching these off-grid populations has been a lack of information on which to base their product and market development decisions. Lighting Africa has addressed this information deficit through conducting extensive consumer studies in a selection of test markets: Ethiopia, Ghana, Kenya, Tanzania, and Zambia. The studies included a selection of both consumer households and traders who use lighting products in their business. The insights in this report are based on approximately 10,000 interviews with potential off-grid consumers from four phases of market study in each country.
Resource Type: Market Analysis & Trends