A Market Intelligence study was carried out in Tanzania on behalf of the Lighting Africa program. The purpose of the study is to provide detailed information on the utilization and cost of current forms of lighting found amongst the “Bottom of the Pyramid (BOP)” population in Tanzania, the off-grid sustainable lighting products that have been introduced into the Tanzanian market, consumer attitudes towards these products and the supply and distribution chains that deliver them to the rural and peri-urban areas where the vast majority of the BOP consumers live and work. The goal is to inform stakeholders of key market issues and recommend how program interventions can support viable distribution models that will significantly increase the use of off-grid sustainable lighting products in Tanzania.
Resource Type: Market Analysis & Trends
Country: Tanzania
Language: English