PAYGo Market Attractiveness Index 2019

Lighting Global has released the 2019 version of the Pay-As-You-Go Market Attractiveness Index
(PAYGo MAI) for 24 countries across Sub Saharan Africa and Asia. The PAYGo MAI provides businesses, policymakers, and practitioners with a flexible and accessible tool that can be used to assess the profitability of a national market for PAYGO energy services. The tool provides a structure for decision-making criteria for use on:
• Entry into a new market;
• Deepening market penetration;
• Favorable conditions and challenges in each market by comparison;
• 71 indicators of market attractiveness, organised under three main pillars – demand, supply and
enabling environment and other aspects of market attractiveness (such as the size of population not
connected to reliable electricity and policy incentives for renewable energy); and
• Additional quantitative and qualitative market research.
This year’s new features include a detailed report, a technical user guide, and an enhanced Excel-based tool that surveys a total of 24 countries: Angola, Cameroon, Congo, Dem. Rep., Cote d’Ivoire, Ethiopia, Guinea, India, Indonesia, Kenya, Madagascar, Malawi, Mozambique, Myanmar, Niger, Nigeria, Pakistan, Papua New Guinea, Senegal, Sierra Leone, Tanzania, Togo, Uganda, Zambia, and Zimbabwe.
We have also developed a Nigeria Country Focus summary, to provide a deep dive into Nigeria’s PAYGo solar market, an increasingly popular market for offgrid players. The summary highlights market segments, partnerships and PAYGo business models that have been deployed in Nigeria to supply its off-grid and unreliable grid energy needs.

Resource Type: Market Analysis & Trends