Practitioner Network & IFC webinar, “Towards Energy Access in India: The Role of End-user Engagement around Quality Lighting Solutions”, 29 March 2016

9:00 a.m. Eastern Daylight Time | 3:00 p.m. Central European Summer Time
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The Clean Energy Solutions Center, in partnership with the United Nations Foundation’s Energy Access Practitioner Network and the International Finance Corporation (IFC), is hosting a no-cost webinar on the recent developments in scaling energy access in rural India, focusing specifically on the role of end-user engagement. The webinar will showcase IFC’s experience and lessons learned from a consumer awareness campaign, titled “SuryodayTM” (meaning Sunrise), on quality solar lighting which was implemented across more than 9,000 villages in the states of Bihar, Rajasthan and Uttar Pradesh.

• Mr. Hari Natarajan, CEO, Clean Energy Access Network India (CLEAN), will introduce the Energy Access Practitioner Network and its country affiliate CLEAN and provide opening remarks on the state of energy access in India through the lens of CLEAN’s membership and work to date.
• Mr. Praveen Kumar, Rural Marketing Expert, Lighting Asia/India Program, IFC, will provide an overview of the Suryoday consumer awareness campaign, focusing on its objective, design and lessons learned about implementation and impact.
• Mr. Ben Mathews, Sales Director – Asia, Greenlight Planet, will provide a solar appliance manufacturers perspective on the need and relevance of awareness generation activities in the solar lighting sector.
• Mr. Gaurav Mehta, Founder & CEO, Dharma Life, a clean energy distribution company for last mile rural customers, will share his lessons learned from the consumer awareness campaign, particularly the importance of establishing a distribution network as a precursor to the success of an awareness campaign.

The presentations will be followed by an interactive question and answer session with the audience.
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