Lighting Africa Report Will Help New Players Enter Africa’s Off-Grid Lighting Market
Lighting Africa has released a comprehensive report on the off-grid lighting market in Sub-Saharan Africa that features a wealth of information on consumer behavior and the latest market trends.
The Off-Grid Lighting Market in Sub-Saharan Africa: Market Research Synthesis Report provides lighting manufacturers, assemblers and distributors with the in-depth knowledge they need to enter the market, tailor their products to consumers, and make informed market development decisions. Specifically, the report provides data on consumer characteristics as well as consumer feedback on lighting products. It also includes market size estimates and makes recommendations for manufacturers and distributors who are new to the African market.
The report compiles the findings of extensive consumer studies undertaken in Ethiopia, Ghana, Kenya, Tanzania, and Zambia. Lighting Africa interviewed 10,000 potential off-grid lighting consumers and conducted the following studies in each country:
- A qualitative study to understand opportunities and test modern lighting products
- A quantitative usage and attitude study among consumer households and traders
- A product home trial study